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This site states the following, "Cover My ID Identity Theft and Fraud Prevention, Protection and Recovery, Credit Report Monitoring and Data Breach Programs." We noticed that the web page said " Receive a Data Breach Letter? Ways to Protect ID." It also stated " Tougher economic times mean more crooks are looking for new opportunities. Theyre finding that stealing peoples personal financial info is easy to do, yet hard to catch and prosecute. Now more than ever is the time to defend yourself, family or friends against the very personal crime of Identity Theft and Fraud." The header had identity theft as the highest ranking keyword. It was followed by insurance, ID theft, and prevention which isn't as ranked as highly as identity theft. The next words the site uses is fraud. credit was also included and could not be viewed by search engines.